• complaint intention - 引用次数：2

  Although many factors influencing consumers’ complaint intention have been proved by researchers,relationship between consumers and service provider is rarely considered. Thus,this paper tries to explore the role of relationship norm in consumers’ complaint behavior.

  本文引入关系规范的概念(共有关系规范,交换关系规范),通过实验的方法探究其对消费者的抱怨意愿及潜在动机的影响。

  参考来源 - 关系规范对消费者抱怨意愿及潜在动机的影响模型

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