硬件公司强势的、以产品为导向的销售文化往往和技术服务公司关系导向型的文化相冲突。
Hardware firms tend to have aggressive, product-focused sales cultures that clash with services companies' more relationship-based approach to sales.
在以信息技术为导向的生产率增长中，欧洲很大程度上已错失良机：它还能获得点好处吗？
Europe largely missed out on the IT-led productivity boom: might it yet reap the benefits?
避免太过于高校或者自作聪明的名字，市场导向的名字，公司名，或者不被树枝的技术名词。
Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names.
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