比如，如果你在进行长途驾车的话，那么GPS就会告诉你附近有哪家打折饭店，你所要做的便是停车，然后狼吞虎咽一顿。
If you are on a long-distance drive, for example, and your GPS tells you that there is a restaurant nearby that offers a discount to weary travelers, you might just stop there to get a bite.
这使他们自然而然的转向这个“神奇单词，”，而没有认识到短期所关注的常常会让长期期望打折扣。
That makes it natural for them to turn to the "magic word," not realizing that such a short-term focus often compromises their long-term prospects.
杰尼亚先生也强调了制衣行业中的其他不确定性，尤其是零散市场的迅速打折销售对传统长期正价销售渠道的冲击。
Mr. Zegna also cited other uncertainties within the industry, especially a fragmented market with clothes put swiftly on sale, rather than traditional deliveries for a long season at regular prices.
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