约瑟夫•德西蒙尼是现在Google的一个厨师，他最为人敬仰的是他调制红菌茶的技术——他能够从无到有地发酵红菌茶，而这种茶能够使得员工才思泉涌（创造性思维如流水而来）。

One of Google's current chefs is Josef Desimone, who is admired chiefly for the kombucha tea that he ferments from scratch and that gets the employees' creative juices flowing.

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但在设计师观察世界时，沉迷能使你才思如泉涌，当你全神贯注于某件事物，就会在脑海中进行再创造。

When it comes to how a designer looks at the world, obsession can provide an incredible explosion of ideas as you become so engrossed in something you start to reinvent it inside your head.

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