诱饵效应起作用是因为我们大脑在做选择时会确定选择的价值。
The decoy effect works because of the way our brains assign value when making choices.
这可能是由于我们大脑中的“镜像神经元”,它会模仿他人的行为。
This may be down to our brain's "mirror neurons", which are known to mimic others' actions.
这个规律是由我们对时间的体验和我们大脑所处理的信息量之间的关系所引起的。
The law is caused by the relationship between our experience of time and the amount of information our minds process.
I get that the best research suggest we don't really have complete redundancy with hemispheres, but suppose that we did.
我知道有实验证明过,我们大脑的多余部分,并不是都分布在左或者右半脑里,但假设多余部分确实分布在半脑里。
Our brain is really good at kind of absorbing music and lyrics and so if you're trying to focus on that,
我们的大脑真的很擅长于理解音乐和歌词,所以如果你试着把注意力集中到那个上面,
We think that anticipation is a powerful evoker of desire, and we think that brain activation can reflect that.
我们认为,预期是有关欲望的一种有效观测手段,同时我们认为,大脑活动能够将其反映出来。
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