顾客价值是顾客感知收益与顾客感知成本之差（或之比）。
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
顾客价值指的是顾客感知价值，即顾客的感知利益与其在获取产品或服务时的感知成本的比较。
The customer value is customer perceived value, namely the comparison between customer perceived benefits and customer perceived sacrifices.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
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