在一些像日本、法国和英国这样的市场，在快餐上的总开销增加了。

In some markets, such as Japan, France and Britain, total spending on fast food increased.

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这里的问题是管理的总开销。

The issue here is management and administration overhead.

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对照一下客户化的实际总开销与计划总开销，并以此来推断实施成本。

Look at the amount of customization that was required versus what was expected, and use that to extrapolate implementation costs.

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