悲哀的是，企业，作为网络性市场想要与之对话的另一方，通常躲在小贩式欺瞒主义的烟幕之后，他们的叫卖是无信义的——通常都是如此。

Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false-and often is.

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欺瞒没用了，可靠性、耐用性、安全性和性能才是真正能够带来销售的特性。

Gimmicks are out; reliability, durability, safety and performance are in.

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