现代广告创意中的性别表现存在着一定的不合理因素，广告中的性别与社会角色之间的关系经常是极度模式化的，其中不平等的权力关系随处可见。

Certain unreasonable factors exist in the originality of modern advertisements. Gender differences and social roles of genders are always of the same model which demonstrates the inequality of power.

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她们是性别平等的先驱者，她们的衣服实用、适应性强，既适合大众，又能表现自我。

They were the pioneers of gender equity, in their useful, adaptable clothing, which was both made for the masses and capable of self-expression.

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另一方面，如果你让他们记下自己的性别，他们的表现会更差，因为这让他们想起了一个负面的刻板印象。

You ask them, on the other hand, to mark down their sex, they do worse because they're reminded of a negative stereotype.

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Typically, we are oblivious to these factors that change our points and this is, in fact, a substantial and an important part of the study of psychology, and particularly, for instance, the study of racial and sexual prejudice.

通常，我们觉察不到,这些能够改变我们看法的因素,无意识实际上，是心理学研究中的一个重要内容，特别是在对种族偏见和性别偏见的研究中，会表现的更加明显。

耶鲁公开课 - 心理学导论课程节选