在纹章学中，黄色象征光荣与忠诚。

In heraldry, yellow indicates honor and loyalty.

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第二章主要阐述了多维商业体系下的顾客忠诚的概念和内涵，并总结了顾客忠诚的一些常见衡量标准。

Second, I describe the conception and connotation of customer loyalty under the multidimensional business system, also summary some general criterion of measuring customer loyalty.

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