作者：彼得·基灵(Peter Killing) (作者), 托马斯·麦尔耐特(Thomas Malnight) (作者), 特蕾西·克伊丝(Tracey Keys) (作者), 孔令凯 (译者), 窦津津 (译者) 出版社: 中国人民大学出版社; 第1版 (2011年6月1日) 外文书名: Must-Win Battles:Creating the Focus you Need to Achivev your Key Business Goals 丛书名: 沃顿商学院图书
在开启必胜战役的过程之前，领导团队与整个组织都得做好准备。
Before starting out on the must-win battle journey, you need to prepare your leadership team and your organization.
大多数‘必胜战役’都集中在市场相关领域，譬如开发与推出新产品，以及活化品牌等。
Most MWBs focus on market-related activities: developing and introducing new products, reviving a brand, and so on. By definition, these battles are important.
我们认为，经过必胜战役的过程，有助于建立真正永续的竞争优势，也就是打造真正具有团队力的管理团队。
But we believe you can use your MWB journey to create a real sustainable competitive advantage. This is the creation of a management team that truly functions as a team.
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