本文将重度购买者理论应用到旅游户外用品购买活动中，探究旅游户外用品重度购买者的人口、行为和心理统计特征。
This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic, behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.
包括统计的，心理的或其他不同的特征。
Include demographics, psychographics or other distinguishing features.
在统计分析的基础上总结出营销人员的心理特征和存在的心理管理问题。
Finally, the thesis sums up the psychological characteristics of the marking staff and the problems of psychological management in the statistical analysis.
应用推荐