心理细分是指按社会阶层、生活方式或个性特征等,把消费者分成不同的群体。处在同一人口因素群体中的人们可能会有不同的心理构成。
她们每一个细微的动作都被摄像机和麦克风记录下来,稍后心理学家和人类学家将对这些数据进行仔细分析。
Cameras and microphones record their most minute gestures for the scrutiny of psychologists and anthropologists.
其次,根据人口因素、心理因素、购买行为因素、地理因素等对市场进行细分,从而确定其目标市场。
Second, market is segmented according to the factor of demography, psychology, buyer behaviors and geography, and then the target market is chosen.
由消费者心理层面来探讨其消费动机,更作为厂商进行市场细分的基础。
The discussion of the consumer motivations through psychological dimension is the basis of market segmentation for more manufacturers .
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