中心化杠杆值 leverage value
杠杆核心能力 leveraging core competences
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做广告人，首先要做一个有责任心的人，无论对客户、同事或者朋友，责任心始终是一根杠杆，它会让我们赢得更多尊重，从而才有可能创造更大价值。
As an advertiser, one should firstly be responsible. No matter towards clients, colleagues or friends, responsibility has always been a lever, which wins us more respect to create more values.
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