电视上不断重复播放一些商业广告的目的就是让消费者洗脑去强迫消费。

The aim of the repetitions of the same commercial on television is nothing but to brainwash consumers into compulsive consumption.

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进行强迫消费(不论是食物还是毒品、吸烟或酒精)的人们很少的人会不知道自己的习惯可能致命。

Few people who compulsively consume-whether the substance of choice is food, drugs, tobacco or alcohol-are unaware that their habit could kill them.

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不过他也辩护说：“观察脑部活动，建立反应行为模式同强迫大脑做出消费的决定是不同的。”

But in defense of the field he notes, "Observing brain activity and setting up models for behavior is not the same as forcing a brain into making a consumption decision."

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