大卫·维涅穆里表示。 大卫原先供职于强生公司销售部门,现在在自己的色德威品牌培训公司从事培训品牌经理的工作。
“It looks like a plane spinning out of control, ” says David Vinjamuri, a former J.& J. marketing employee who now trains brand managers at his company, ThirdWay Brand Trainers.
公司高级主管泰德·马自里表示,虽有很多消费者依然忠实于强生品牌,但强生公司还是要避免因激起众怒而招致灭顶之灾。
While many consumers are still loyal, says Ted Marzilli, a senior executive at the firm, the company needs to avoid death by a thousand cuts.
由于产品种类多样、旗下公司众多,强生公司总体经营并未受到太大影响。
With such a diversity of products and operating companies, Johnson & Johnson’s overall business has not suffered significantly.
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