那是在一个夏天的周六，当时有大约100多人在排队买这家店的冰淇淋（有点当初麦当劳故事的意思），当Schultz最终挤进店里并仔细观察店面后，他发现店主花了不到50，000美元进行装修，店的照牌很破旧，家具也是二手的。
It was a summer Sunday, and about 100 people were in line. When Schultz finally got in, he looked around carefully.
这次，扫描仪表示在美国鹰牌服装店，一个款式她应试穿4码，而另一个是6码。
This time, the scanner suggested that at American Eagle, she should try a 4 in one style and a 6 in another.
三十年前，著名营销培训家齐格·齐格勒走进达拉斯一个汽车经销店，要求够买一台卡迪拉克“帝威”牌轿车，接待他的是汽车销售大师查克。拜罗兹。
Three decades ago, renowned sales trainer Zig Ziglar walked into a Dallas car dealership to buy a Cadillac Sedan deVille. He was greeted by master car salesman Chuck Bellows.
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