如果你设计了一件非常酷的新工具，你唯一赚钱的方法就是给广告商留下更多的印象。

If you dream up a cool new tool, your only way to make money is to generate as many impressions as possible for advertisers.

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但她认为广告有可能使胡萝卜变得酷起来。

But she says the campaign may help carrots seem cool.

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麦克法兰身上可能具有某种微软想利用的“酷”因素—但是他们究竟打算怎样使其不落入信息广告的俗套呢？

McFarlane might have a certain cool factor that Microsoft wants to tap into - but how on earth are they going to stop it being anything more than an informercial?

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