我希望每个人都分成小组，拿出一些例子，不是好的广告信息，而是真正灾难性的信息。

I want everyone to get into small groups and come up with some examples, not of good advertising messages, but of truly disastrous ones.

youdao

实施软销售的一种方法是提供信息，暗示广告商希望消费者得出的主要结论，但不明示结论本身。

One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.

youdao

琳达：我在担心为这个节目所做的广告，我希望它能管用。

Linda: I'm nervous about the advertising for the show. I hope it works.

youdao

There's that agitation that I was talking about. "The average man": this advertisement wants you to see Ulysses as a story about a man you can identify with.

这就是我之前提及的激发点，平常人：,这则广告是希望你把《尤利西斯》看成关于一位,跟你一致的男子的故事，并产生共鸣。

耶鲁公开课 - 1945年后的美国小说课程节选

So, we should use that, but people in finance resist using that because it's a lower number and when you're advertising your return you want to make it look as big as possible.

所以我们应该用这个指标,但金融界反感使用几何平均,因为它比其他平均数都来得小,他们为自己的收益率做广告时,当然希望数字越大越好

耶鲁公开课 - 金融市场课程节选