在对加拿大电视的节目内容进行分析时，作者斯蒂芬·克莱恩发现几乎所有角色玩具的广告都是以虚构效果呈现的。
In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play.
地铁广告的视觉效果分析与研究。
重点分析和探讨了广告文案中经常使用且效果较好的14种修辞技法的运用技巧，包括反复、比喻、对偶等。
This paper analyzes on and probes into emphatically 14 kinds of rhetoric methods frequently used in advertising documents with the better effect including repeat, metaphor, dualization, etc.
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