在商业广告播放时，一个弹窗将会出现在屏幕下方，促使观众按动按钮，以索要免费样品或订阅产品目录。

During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue.

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广告播放的时间和时长不变。 该计划将于两年内全面铺开。

The timing and length of breaks will remain unchanged.

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规模派的媒体公司利用iPad作为一种接触更多消费者，提高广告播放率的方式。

The scale outfits have seized on the iPad as a means of reaching more people and charging high rates to put advertisements in front of them.

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One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.

一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选