广告批评就是用相关的学科理论对广告的整体效益进行理性分析、评价和判断的活动。
As an important part of criticism, advertising originality criticism discusses from method and theory, it’s an indispensable part to construct Advertising criticism system.
广告创意批评作为广告批评的重要组成部分,从理论和方法上进行探讨和研究,对建立广告批评学理论体系起到不可或缺的作用。
参考来源 - 广告创意批评存在的问题及其标准体系的构建Some scientific and efficient advertising critics is badly needed to make the advertisements good for the society, good for the spread of the advanced culture, and good for the health of the public both psychologically and physically.
为保证广告在实践其商业使命的同时,有利于社会的进步,有利于先进文化的传播,有利于广大公众的身心健康,就必须开展科学有效的广告批评。
参考来源 - 关于我国广告批评现状及其提升的思考·2,447,543篇论文数据,部分数据来源于NoteExpress
广告批评了这一措施,称其为“杂货税”。
The ads criticized the measure, characterizing it as a "grocery tax".
广告传播作为一种重要的大众传播,同其他类型一样,必然存在着信息反馈,而广告批评就是其中特殊的反馈形式之一。
As an important form of communication, advertise communication has information feedback, and advertise reviews is one of this special in formation feedback.
在一个来自霍普镇的区域广告经理戴维·沃特金斯的帮助下,我也在电视出播出了一个广告,批评吉姆·盖伊在国会中的投票记录。
With the help of David Watkins, a local advertising executive who was also from Hope, I ran an AD criticizing Jim Guys voting record in Congress.
That's how this advertisement represents critics, even though it also invokes critics to describe what's powerful about the novel.
这就是广告对批评的描述,尽管如此,它还引述批评家的话来衬托小说的出色之处。
The point of this advertisement is to make you feel like you don't have to know what the critic knows in order to read this novel.
这个广告的目的是让你觉得不用具备批评家的知识,也能读懂这部小说。
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