广告战役指在某一特定市场上为实现某一重大目标所集中进行的大规模的广告活动，是广告决战思想的一种体现，是企业之间进行市场竞争的策略之一。
一场伟大的广告战役会让更多的人知道一个坏产品，让它死得更快。
A great AD campaign will make a bad product fail faster. It will get more people to know it's bad.
假设广告主有三千万的预算，如无法衡量与规划单一的广告战役，那广告商就瞎打，瞎猜。
Suppose an advertiser has a RMB30 million budget. If he cannot measure and plan a singular advertising campaign, then he is playing a guessing game.
广告片宣扬“保障安全，让好奇心走得更远”的主题，这正是支付宝的使命所在，也是贯穿本次广告战役的精神内核。
The campaign focuses on the theme 'Safety Leads Curiosity to a Better World', Alipay's mission and the core values of the advertising campaign.
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