值得注意的是，尼尔森的数据同时显示，若要使一次简单的植入获得更大的影响力，那么以植入广告结合传统广告的方式则会取得更加显著的效果。

Significantly, however, Nielsen data also suggests that while a simple integration can be powerful thing, the impact is heightened if the placement is coupled with a traditional AD.

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在诸多影响公益广告传播效果的因素中，传播形式和传播效果对于公益广告的感染力和社套影响力具有着关键性的作用。

In many public service advertising campaign of the factors, forms of communication and dissemination of results of the appeal for the public service and social influence has set a crucial role.

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网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。

After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.

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