此外，在广告人物的角色设定上，多为诉求消费者价值观念的认同，从而促进消费者的购买行为。
Besides, the setting of roles in advertisement itself aims at encouraging the purchasing behavior through identification with the values of customers.
特别是年轻女性，她们购买那些漂亮模特作广告宣传的化妆品或服饰，可能是为了能和广告人物显得一模一样。
Young women in particular may buy cosmetics or clothing advertised by beautiful models in an attempt to look the same as them.
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