广告主体（Advertisement Subject）是指广告信息传播活动中的传送者，也即广告活动的提议者、策划者、创意者和实施者。
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即广告文案的主体部分 Body Copy
主要集中在广告策略陈旧、收费模式混乱、广告主体角色定位不清和法律规范滞后等几个方面。
The main deficiency lies in the areas such as obsolete advertisement strategies, confused fee charging modes, unclear orientation of the role played by advertisers, delay of legal norms, etc.
广告主是广告活动的三大行为主体之一，是广告活动的发起者和决策者，对广告的制作、发布有着绝对的发言权。
Advertising Owner is one of the three actors, Sponsors and policy makers in the advertising activities, having absolutely decisive right on making and releasing advertisement.
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