组织应确定和选择改进的机会，并采取必要的措施，以满足顾客要求和增强顾客满意度。
The organization shall determine and select opportunities for improvement and implement necessary actions to meet customer requirements and enhance customer satisfaction.
最高管理者应以增强顾客满意为目标确保顾客的要求得到确定并予以满足。
Top management shall ensure that customer requirements are determined and are met with the AIM of enhancing customer satisfaction.
它通过同时满足市场营销渠道每个环节上的需求来让渡交换价值，并通过使顾客满意与顾客建立长期的关系而创造利润。
It can give exchange value through meet the demand of every channel member, also can create profit through satisfied the customers.
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