新闻的消费者是他们的一部分支持者，很容易有选择性地接受并记住他们已经搁置的强化信念的声明。
Consumers of news, for their part, are prone to selectively accept and remember statements that reinforce beliefs they already hold.
这些新规将有望迫使零售企业接受挑战，并鼓励中国消费者更加地注意。
Hopefully these new regulations will force retailers to rise to the challenge and encourage Chinese consumers to become more aware.
利用潜意识进行广告诉求成了许多广告人的一种策略，其目的是为了让消费者轻松地接受广告信息，并激发他们内心深处潜在的需要。
Appeal to subconsciousness is a popular strategy with advertisers in that it creates an easy acceptance of advertised information and intrigues the potential need on consumers.
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