平衡营销（Balancing marketing）是以消费者的情感为基本出发点的，对企业而言，实施平衡营销的关键在于发现消费者的角色冲突点，并努力为该冲突营造一个有效的解决平台，实现消费者“短暂”的角色平衡和情感补偿。
平衡营销（Balancing marketing）是以消费者的情感为基本出发点的，对企业而言，实施平衡营销的关键在于发现消费者的角色冲突点，并努力为该冲突营造一个有效的解...
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第三种是平衡营销策略，也是中庸策略，它只是在程度上有别于积极进取策略和最低限度营销策略。
The third is a balanced marketing strategy, an in-between strategy that differs from an aggressive strategy and a minimal strategy only in degree.
“最终的结果不是看社会媒体对损益平衡表的贡献，而是看它怎样为市场工作服务。” 该公司市场营销和商业战略的高级副总裁Marty St. George说。
“The utility is not what it does to the bottom line but how it works as a marketing tool, ” says Marty St. George, senior vice president of marketing and commercial strategy.
虽然之间的紧张关系和市场营销的任务早已明确招生，许多人认为的平衡已倾斜向后者太远。
Although the tension between mission and marketing has long defined admissions, many believe the balance has tilted too far toward the latter.
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