他的大量研究成果发表于国际顶级营销学和心理学学术期刊上,包括《市场营销研究期刊》(Journal of Marketing Research), 《消费者研究期刊》 (Journal of Consumer Research),《消费者心理学研究期刊》(Journal of Consumer Psychology), 《社会及人...
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期刊《市场营销研究》上的一项研究表明，那些享用了传统感恩节美食之后的人会减少购物的冲动。
Because a new study, in the Journal of Marketing Research, shows that people who enjoy a traditional Thanksgiving meal are less likely to buy things on impulse.
这项研究的结果刊登在了美国《心理学与市场营销期刊》上，文章指出：“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的，它能使消费者情绪高涨，并且不会有后悔或者内疚的心理。”
The study, published in the Journal of Psychology and Marketing in the U.S., concluded: ‘Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.
这项研究的结果刊登在了美国《心理学与市场营销期刊》上，文章指出：“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的，它能使消费者情绪高涨，并且不会有后悔或者内疚的心理。”
The study, published in the Journal of Psychology and Marketing in the U.S., concluded: 'Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.'
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