一个双向信息系统的支持，市场营销功能，是通过有针对性的营销。

One way information systems support the marketing function is through targeted marketing.

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摘要：营销理念是企业营销活动的指导思想，是有效实现市场营销功能的基本条件。

Abstract: : marketing concept is the guiding ideology of the marketing activities of enterprises, and is the basic condition for the effective implementation of the functions of marketing.

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由于越来越多操作层面的工作都是直接通过网络或社交媒体与消费者进行互动，市场营销与其它功能之间的界线也越来越模糊。

The marketing lines have blurred with other functional areas as more operational job titles interact directly with consumers through the Internet or social media.

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