文章就后现代主义影响下的消费文化的特征、与大众传媒的关系及市场营销策略进行了分析探讨。
This article explores and analyzes the character of consuming culture, the relationship between the culture and the media and the marketing strategies.
因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道,更是关乎中国大众传媒文化品格的一次反思。
So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.
中国的市场营销专家们相信,在不久的将来,中国产品会更加在世界传媒领域崭露头角。
Chinese marketing experts believe that their nation's products will quickly become more visible in global media.
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