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市场营销与商务传播 Marketing and Business Communication
受众细分的理念最初是从市场营销学中借鉴过来的，并在文化传播的实践中与接受美学的理论发生了相当深刻的内在联系。
The addressee subdivision is an idea that was borrowed from the discipline of marketing, and was in close contact with the theories of reception aesthetics in the course of its cultural transmission.
作为知识传播的平台，传统的市场营销课堂教学的方法和手段，有许多地方值得商榷与思索。
There are many deficiencies in traditional methods and means of marketing teaching, as a platform of knowledge diffusion.
本文运用大众传播学、市场营销学、品牌学的有关理论，去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
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