在线广告是整体营销策略的一部分，任何市场营销活动将会在品牌价值或市场营销目标上得到回报，不管是线上还是线下的。
Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.
好比如果你和一个做市场的人说互联网，那么互联网就是一个基本的与外界沟通的渠道，分享信息，提高品牌价值。
So if you talked to marketing people, it is basically a communication channel, you know, spreading information, increase brand awareness.
由于汽车市场不景气，上海车牌价格已连续2个月下跌。
The cooling auto market has caused the price for a car plate in Shanghai to drop for a 2nd consecutive month.
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