这种策略就是在现有产品的基础和现有市场的基础上,努力增加销售,以维持和提高市场占有率。如加大促销力度,改进服务,优价供应,以吸引现有顾客重复购买和多量购买,争取潜在顾客和竞争者的顾客加入购买。
高价高促销策略,即企业以高价和大规模促销将新产品推进市场,加强市场渗透与扩张。
High promotion strategy, is the enterprise with high and large-scale promotion will promote new products, market, strengthen the market penetration and expansion.
低价高促销策略,即企业以低价和大规模的促销活动将新产品推进市场,以最快的速度进行市场渗透和扩大市场占有率。
Low price promotion strategy, is the enterprise with high and low cost of sales will promote new products to market, profit.
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