... strategy)，包括经营使命(business mission)、产品及市场范围(product/market scope) 和差异化基础(basis for differentiation)；(2)战略性资源(strategic resources)，包括核 心能力(core competencies)、战略性资产(strategic assets)和核心流程(core proc...
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随后以产品差异化理论为基础，分析了品牌扩散策略的优势和劣势。
Then the theory of product differentiation is based on an analysis of brand-proliferation strategy's strengths and weaknesses.
然后，结合顾客满意理念，在市场细分的基础上，提出了建立差异化服务战略的构想，并构建了建立差异化战略的步骤；
Then, the article unifies the idea of customer satisfaction, proposed differentia service strategy on the base of marketing segment, after that constructed the step of implement.
本文从技术基础、整合顾客等方面讨论了如何构建“一对一”营销，以及如何将差异化和低成本融入其中。
From technological foundation and integration of clientele perspectives, this paper discusses how to build one-to-one marketing and integrate differentiation and low cost in it.
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