里根认识到，要激励民众，你就必须说出他们内心深处想要的，鼓励他们相信自己能爬上自己从来都认为过高的山峰。
Reagan recognized that to stir people, you must give voice to their own deep desires, inspiring them to believe they can climb mountains they always thought were too high.
在女性声音受到压抑的19世纪初，奥斯丁已经认识到要表现女性的真正的美德，让社会消除对女性的误解，就必须让女性发出自己的声音。
In the 19th the century when women were deprived of voice, Austen realized women must give out their own voice in order to show women's merits and change social misconception of women.
但是，要完全了解这个法律的影响，我们就必须认识到，人们由于他们所面临的激励而改变了自己的行为。
But that's not the end of the story. To fully understand the effects of this law, we must recognize that people change their behavior in response to the incentives they face.
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