这家银行在许多方面尤其适合无广告策略:它以纽约的小型企业为目标客户,只须通过该行提供的任何一种联系方式,客户便可享受该行的所有服务。
In many ways, the bank is especially suited for the no-ad tactic: it targets New York-based small businesses, and offers clients one point of contact for all banking services.
尤其脆弱是那些小型企业。
他们过去用的各种防御风险的招数即复杂又不那么好使,尤其是中、小型企业实际操作起来更难。
The old hedging strategies they had to employ were complex and often did not work. They were also difficult for small to medium-sized businesses to use.
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