对于电视台来讲，播出电视剧，是其获取广告收入的主要方式。
For TV stations, through the broadcast of teleplay, they gain the revenue of advertisement.
对于电视台而言，品牌意识作为一种经营管理思想，贯穿在方方面面，文章从立台之本——电视新闻栏目入手，浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。
Starting with the base of TV station——the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand.
对于通过有线，卫星或电信公司收看多个电视台的订购者来说，不管他们会不会全看，他们都已捆绑缴费，其中也包括广告在内。
Subscribers to multichannel television, who may get it from a cable, satellite or telecoms firm, pay for "bundles" of channels, whether they watch them all or not. They are also shown advertisements.
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