随着中国加入WTO外埠有实力的开发企业也将进入市场，富力集团面临着前所未有的挑战。

Will join the WTO other towns along with China to have the strength the development enterprise also to enter the market, the rich strength group will be facing the unprecedented challenge.

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本文以富力集团为研究对象，首先分析富力集团的现状，指出其拥有的能力资源和所具备的营销能力。

This article take the rich strength group as the research object, first analyzes the rich strength group the present situation, pointed out it has the ability resources and has marketing ability.

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