该活动的口号是“Size Matters”，广告中将怪兽哥斯拉与这款小巧的笔记本放在一起形成对比。 凭借这场广告战役，Vaio在美国的市场份额曾在小宫山英树2001年调回日本之前一度超过了竞争对手苹果。

With Sony ads that contrasted Godzilla and the tiny laptop, Mr. Komiyama pulled the Vaio ahead of rival Apple laptops in U.S. market share for a time before he moved back to Japan in 2001.

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“我全力支持，”旭古正树说。他在鹫宫神社附近开着一家饭馆，卖面条和包装上印有《幸运星》漫画人物的其他产品。

"I'm all for it," said Teruko Masaki, whose restaurant near the shrine sells noodles and other products with the manga characters splashed on the packaging.

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