一些作者可能更愿意自己发行与销售他们的书，而一些人希望出版商提供整套服务包括：专业的营销宣传，编辑参与；
While some authors may prefer to publish and market their own work, many want the whole package offered by a publisher: editorial input; marketing and publicity expertise;
分析研究电子商务在图书宣传、销售及售后服务领域中的特征与应用，是近年来国内出版发行业渠道建设研究中出现的新课题之一。
It is one of new research tasks in publishing industry's channel building that analysis of e-commercial features and applications in the library publicity, sales and after-sale area.
第四部分论述《姚雪垠书系》的宣传评论、发行策略、经济效益以及相关的出版拓展。
The fourth part elaborates Yao Xueyin Anthology'propaganda, commentary, release strategy, economic efficiency as well as relative publication development.
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