客户资产增值；客户满意度；客户关系管理。

Customer assets value increase; Customer satisfaction; Customer Relationship Management.

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如何有效地运营客户这项资产，对它进行使用、维护、开发并使其增值，对企业有积极作用。

So, how to operate the customers as an assets, how to use, maintain, develop it and how to make it increment, has important meaning to the corporations.

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