国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
在完成细分市场后,战略营销人员便可以开始针对消费者或针对某个特定客户精心设计。
After segmenting the market, a strategic marketer meticulously devises relationship strategies with those of the consumers or customers being aimed at.
应用推荐