他们的成本优势和保持品牌认可的能力以及客户忠诚度是Zara在建立自身价值的基本要素。

Their cost advantage and ability to maintain brand recognition and customer loyalty are essential elements of Zara's capabilities that build value in the company.

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价值诉求则是建立长期客户关系，提高客户忠诚度的客户关系提升阶段的核心要素。

Value appeal is the key factor at the stage of enhancement to establish long-term customer relationship and heighten the loyalty of customer.

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