针对信用卡的特征，提出了从消费行为和还款行为两方面的客户价值度量的指标RFMRF。
Aimed at characteristics of credit card, it puts forward the index RFMRF for measuring customers 'value from the behaviors of both consumption and paying back.
对传统客户价值概念进行了扩展，提出客户价值度量函数模型，系统分析了客户价值的主要驱动因素和特点。
Starting from the original concept of the Custom Value(CV), an expended definition is introduced to develop a quantitative model for CV.
不过接下来的问题就是：如何度量交付给客户的价值呢？
But, then how to measure the value delivered to your customers?
应用推荐