作为一个个体，你也许有一个或者一些理念，去实现局部，国家或者国际范围的变化。
As an individual, you may have an idea or ideas to effect change on a local, national or international basis.
是指用你的品牌理念去实现你的商业战略所用的策略和计划，走品牌战略需要了解什么样的品牌信号才能最大程度地强化你的品牌理念。
The plan you have to use your brand idea to deliver on your business strategy. A brand strategy necessitates understanding what branding signals will best reinforce your brand idea.
你必须能够以令人信服的方式，清楚传达自己的观点，兜售自己的理念，激励身边的人，实现自己的目标。
You need to be able to convey an idea clearly, crisply, and in a compelling way to sell concepts, motivate people, and accomplish things.
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