许多经营实体店的公司都陷入了困境。
Many firms operating brick and mortar stores are in trouble.
因特网成了特色产品零售业的东风，是因为它能让公司无需实体店存储货物就能拥有巨量的经营品种。
The Internet lends itself to specialty retailing because it allows companies to offer huge product portfolios without having to stock inventory in bricks-and-mortar shops.
但对于实体零售店来说，这却成了一块心病。由于实体店需要另外承担店铺经营费用，商品价格总是比网店高。
But it is a big concern for brick-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores.
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