为产品服务定位定价使它符合市场需要，这通常是个很微妙的平衡；
position and price to align the product/service with its market, often an intricate balance; and
我们的独特价值定位就是简单的近乎免费的模式，而人们好像也期待这样的定价模式。
Our unique value proposition is built around being "hassle-free and simple" and people seemed to expect that in the pricing model as well.
尤其是VMware的产品定位和定价都鼓励你使用尽可能少的服务器。
VMware in particular positioned their products and pricing in a way that encourages you to use the least amount of servers possible.
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