产品定价心理学 The Psychology of Product Pricing
心理定价法 [物价] psychological pricing
心理定价 [物价] psychological pricing ; Psychological
定价的心理策略 psychological strategy in price listing
心理定价策略 Psychological Pricing ; Psychological Pricing Strategies
属于心理定价 psychological pricing
心理定价成本 psychological pricing tactics
在招标采购中,卖方的定价心理是“在低价中标的同时争取价格最高”,在只有一次出价机会的投标过程中必然导致侥幸取胜的行为,从而使降价空间缩小。
During buying through public bidding, sellers' pricing strategy is "the highest price possible to win the tender", which leaves little room for price cut under the thought of fluke.
所以,我们知道恐慌心理弥漫整个市场,基于这一点的是不断地调低定价的责任。
So, we know that fear has pervaded the market and at this point is somewhat responsible for continuously lower re-pricing.
给产品定价太高库存就要积压;低于市场心理价格则会出现产品短缺,但能立刻套现。
Price the product too high and inventories mount; under price what the market is willing to pay and shortages occur and money is left on the table.
应用推荐